Discover the ultimate guide to advertising with 'Hey Whipple, Squeeze This' (6th Edition). Often hailed as the bible for creatives, this essential book dives deep into the advertising industry’s evolution, blending classic principles with modern techniques. Whether you’re a budding copywriter or a seasoned marketing professional, this enlightening resource equips you with the tools to thrive. Unlock your creative potential with insights on storytelling that captures the essence of brands, and master the art of crafting compelling content tailored for platforms like Instagram, YouTube, and TikTok. Gain proficiency in traditional concepting alongside fresh, innovative strategies to adapt in today’s fast-paced digital landscape. Learn the secrets of stimulating ideas that challenge the norm, leading to viral campaigns. This edition also emphasizes the importance of building a standout portfolio to secure your dream job in advertising. With 416 pages of in-depth knowledge, this book is a must-have for anyone serious about enhancing their creative prowess in modern advertising. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW, ISBN: 9781119819691, Year: 2022, Publisher: John Wiley & Sons Inc (US).

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781119819691
Year: 2022
Publisher: John Wiley & Sons Inc (US)
Pages: 416


Description:


The new edition of the book readers call the bible for advertising


The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity”while critical”is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field™s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you™re new to the business or a practicing professional.


In this fully updated edition, you™ll explore:


How to employ the traditional concepting techniques today™s creatives use, as well as new developments in applied creativity and inquiry-based innovation.

How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.

How to go 180? against common sense for ideas that have the potential of becoming viral.

How to create the kind of portfolio that will get you a job in the industry.