Introducing *Making Shift Happen*, the definitive guide for changemakers dedicated to catalysing environmentally conscious behaviours and forging a healthier future. This essential resource, published by New Society Publishers in 2022, is not just a book — it's your roadmap for driving effective behaviour change that leads to sustainable solutions. With an ISBN of 9780865719484, this unsewn and adhesive-bound edition presents groundbreaking insights based on decades of behaviour change research. Learn how to design initiatives that resonate with people's decision-making processes and ultimately shift collective actions for the better.

From case studies like eco-friendly hotels utilizing simple signage to promote water conservation, to energy companies enhancing participation in renewable programs through strategic adjustments, *Making Shift Happen* equips you with actionable knowledge. Discover practical methods like employing social norms to encourage positive environmental behaviours, and select compelling narratives to enhance information framing for your target audience.

This guide also walks you through every step of the behaviour change design process — identifying the right audience, understanding their motivations, prototyping ideas, and implementing them effectively. With clear instructions and engaging examples, this book empowers you to create effective behaviour change initiatives that resonate and drive impactful results. Transform your approach to environmental stewardship — embrace the change with *Making Shift Happen* today!