Bright Blonde Essential Priming SerumDescription Protect, tone and hydrate blonde hair. This priming serum features violet and pearlized pigments along with a brightening complex to eliminate brassiness and illuminate hair while hydrating extracts moisturize, smooth the cuticle and restore softness, all while protecting from heat damage. Key Benefits Provides 450 degree heat protection, brightens, tones and eliminates brassiness while hydrating and repair damage.