This irresistible guide breaks down the seemingly complex field of contemporary design into nine engaging chapters that cover the styles, products, and personalities that have defined the design trends of today. Starting with the basics in “What is design?” and defining the leading trends of each decade since the 1920s, introducing thirty influential designers and their signature innovations, identifying different styles so that readers can explore their personal affinities, and including a glossary of design-related terms and jargon, this book imparts the essential information necessary to develop a well-rounded understanding of contemporary design. In an engaging and highly-readable journalistic style, the author demonstrates how thoroughly design pervades the world around us, from the growth of brands such as Campbell’s Soup and McDonald’s to the more subtle design features in everyday objects such as Tupperware and the Bic™ pen. The glossy, colorful format with photos that capture the glamour, boldness, and humor prevalent in design, renders this work a must-have guide.