Colgate Sensitive Pro-Relief Gum Care Toothpaste contains Clinically Proven Pro-Argin technology which plugs the tubules in dentine that lead to sensitivity pain. And with zinc, the gum care toothpaste helps to strengthen gums with regular use.

For instant relief, apply directly to each sensitive tooth with finger tip and gently massage for 1 minute, up to twice daily.
For lasting relief, apply to a gentle toothbrush making sure to brush all sensitive areas of teeth. Brush twice daily.

Sensitive teeth may indicate an underlying problem that may need prompt care by a dentist if pain persists. DO NOT USE in children 6 years of age or less. For children 7 to 12 years of age, use only on the advice of a dentist or doctor. Do not swallow.