Codon connects your Shopify store with Meta and Google Ads to give you a unified view of your marketing performance. It analyses your campaigns, products, and ads so you can see ROAS, spend, and conversions without switching between tools.Codon builds audience personas from your customer purchase history, grouping customers by behaviour and spend. These personas feed into the AI creative layer, which generates ad copy tailored to each segment and aligned to your brand style guide.