Experience the transformative power of 'Sales EQ: The New Psychology of Selling'. This essential guide, authored by a leading expert from John Wiley & Sons Inc, dives deep into the contemporary landscape of sales, exploring how the balance of power has shifted to buyers. With an ISBN of 9781119312574, this brand-new book from 2017 is an invaluable resource for sales professionals seeking innovative strategies amidst today's challenges. Discover how technology and changing buyer behaviors are revolutionizing sales techniques. 'Sales EQ' uncovers the emerging trends in the sales profession, addressing the pain points that make traditional approaches less effective. In an era where attention spans are dwindling and competition is fierce, successful salespeople stand out by mastering emotional intelligence. This guide equips you with the necessary skills to engage prospects meaningfully, differentiate your offerings, and drive higher sales success rates, ensuring you remain relevant in a fast-evolving marketplace. Perfect for sales teams and leaders aiming to elevate their performance, this book emphasizes the importance of adapting to the new rules of engagement. Don’t miss out on learning the art of selling digitally, and socially in today’s market. Order your copy now and gain insights that could lead to exceptional sales results.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.


Condition: BRAND NEW
ISBN: 9781119312574
Year: 2017
Publisher: John Wiley & Sons Inc (US)
Pages: 320


Description:


The New Psychology of Selling


The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it difficult to get buyers to sit still long enough to “challenge,” “teach,” “help,” give “insight,” or sell “value.” And a relentless onslaught of “me-too” competitors have made differentiating on the attributes of products, services, or even price more difficult than ever.


Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes.  It’s no wonder many companies are seeing 50 percent or more of their salespeople miss quota.  


Yet, in this new paradigm, an elite group of top 1 percent sales professionals are crushing it. In our age of technology where information is ubiquitous and buyer attention spans are fleeting, these superstars have learned how to leverage a new psychology of selling—Sales EQ—to keep prospects engaged, create true competitive differentiation, as well as shape and