Explore the in-depth analysis of Tumblr, the vibrant micro-blogging platform that has shaped internet culture since its inception in 2007. Authored by Katrin Tiidenberg, Natalie Ann Hendry, and Crystal Abidin, this essential guide, published by John Wiley & Sons in 2021, delves into Tumblr's unique position as a safe haven for LGBT youth and a hub for social justice movements. With 240 pages of expertly researched content, the book examines Tumblr's role in fostering creativity, community-making, and curating content in a world dominated by mainstream social media. The authors draw upon over a decade of qualitative data to demonstrate the platform's cultlike appeal and critically assess the recent trends in social media governance that threaten this digital ecosystem. Discover the innovative concept of 'silosociality' that invites readers to rethink the types of sociality that platforms like Tumblr foster. Perfect for students and scholars in media and communication, this book is a vital resource for anyone fascinated by the dynamics of online communities and the cultural significance of an often-overlooked platform. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9781509541096. Year: 2021. Publisher: John Wiley & Sons (UK). Pages: 240.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781509541096
Year: 2021
Publisher: John Wiley & Sons (UK)
Pages: 240


Description:


Launched in 2007, tumblr became a safe haven for LGBT youth, social justice movements, and a counseling station for mental health issues. For a decade, this micro-blogging platform had more users than either Twitter or Snapchat, but it remained an obscure subculture for nonusers.


Katrin Tiidenberg, Natalie Ann Hendry, and Crystal Abidin offer the first systematic guide to tumblr and its crucial role in shaping internet culture. Drawing on a decade of qualitative data, they trace the prominent social media practices of creativity, curation, and community-making, and reveal tumblr™s cultlike appeal and position in the social media ecosystem. The book demonstrates how diverse cultures can “ in felt and imagined silos - coexist on a single platform and how destructive recent trends in platform governance are. The concept of śsilosocialityť is introduced to critically re-think social media, interrogate what kinds of sociality it affords, and what (unintended) consequences arise.


This book is an essential resource for students and scholars of media and communication, as well as anyone interested in an influential but overlooked platform.