JOHA
Founded in 1963 in Denmark, JOHA is a renowned brand specializing in undergarments. They use the finest Merino wool known for its superior quality, offering products that are safe and comfortable for everyone from children to adults. It's a well-established brand in Scandinavia, known for being worn by everyone at least once.





"Natural Air Conditioning" for Comfort
The fabric is made from 100% Merino wool, renowned for its highest quality among wool types. It provides excellent insulation in winter and effectively absorbs sweat and releases heat in summer, maintaining a comfortable body temperature throughout the year, earning its nickname as "natural air conditioning." It's a gentle natural material safe even for babies, featuring antibacterial properties that suppress bacteria growth, ensuring odor control.

Additionally, it's easy to care for with home washing machines, offering immediate comfort wear.





For Those Sensitive to Wool
The fabric selection focuses on the finest 18-19 micron Merino wool fibers, ensuring a smooth texture without the typical itchiness associated with wool. It provides a gentle touch suitable for sensitive skin.





Despite its snug silhouette, the fabric's excellent elasticity offers a gentle fit without feeling tight. Having one ensures satisfaction in daily life, making it an ideal gift for yourself or someone special.