A whimsical piece of French advertising history, this illustrated booklet was produced in the 1930s to promote the celebrated apéritif Byrrh. With its theatrical title “L’Histoire d’un Prince Charmant” (“The Story of a Charming Prince”), the booklet transforms a drink into a fairytale — a playful narrative style typical of interwar French marketing.

Founded in 1866 in Thuir, Byrrh was one of France’s most beloved quinine-based apéritifs, praised both as a fashionable café drink and as a tonic. To maintain its cultural presence, the brand produced promotional booklets such as this, blending narrative, humor, and artistry.

Inside, colorful lithographic illustrations bring the story to life — noble figures, vineyard scenes, and rural celebrations — all reinforcing Byrrh’s image as both timeless and modern. These bright vignettes capture not only the spirit of the brand but also the optimism of 1930s France, when advertising itself became an art form.

Why it matters: Surviving examples of Byrrh ephemera are increasingly scarce, as most were discarded after use. Collectors of advertising history prize them for their vibrant artwork and cultural significance. Comparable Byrrh posters and promotional items regularly command $100–$200 in the collectors’ market.

Dimensions: approx. 5” x 7” (to be confirmed)
Condition: Vintage wear consistent with age; colors remain strong; cover shows gentle patina and small creases that only enhance its authenticity.

⚠️ Château Policy – This piece is timeless, not flawless and has been collected with care:
🇫🇷 Vintage and antique items will show the natural patina and wear of their age.
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