What it is: A concentrated water-activated shampoo that gently cleanses severely damaged hair while strengthening it with vital nutrients, using only a third the amount of traditional shampoos.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Color-Safe
- Damage, Split Ends, and Breakage
- Dryness

Key Benefits:
- The concentrated formula creates a rich, creamy lather for an ultra-nourishing, non-stripping cleanse
- Sustainably formulated and packaged for minimal impact and maximum benefits
- Formulated with Briogeo’s proprietary Rice Complex that strengthens and protects hair from future damage

Highlighted Ingredients:
- Proprietary Rice Protein Complex: Protects hair against future damage by strengthening the cuticle with vital protein.
- Ceramides: Replenishing phospholipids strengthen and reinforce the hair.
- Algae Extract: Provides powerful antioxidants to protect hair from environmental aggressors.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Rich Rice Shampoo Concentrate is a water-activated shampoo infused with the optimal balance of rice protein and moisture to replenish severely damaged hair. Briogeo’s unique formula is three times more concentrated than traditional shampoos and is sustainably packaged in a fully recyclable aluminum tube.

Fragrance Description: Clean soap wrapped in floral white musk with a woody finish.

Clinical Results: In a test, results showed:
- Up to 7 times less breakage after one use when paired with Briogeo’s Don’t Despair, Repair!™ MegaStrength + Rice Water Protein + Moisture Strengthening Treatment (sold separately)

Clean & Planet Aware
Our ambitious curation of beauty made without controversial ingredients from brands dedicated to making meaningful environmental commitments, including sustainable ingredients and sourcing, packaging, corporate commitments, and consumer transparency.

Proprietary Rice Protein Complex: Protects hair against future damage by strengthening the cuticle with vital protein.
-Ceramides: Replenishing phospholipids strengthen and reinforce the hair.
-Algae Extract: Provides powerful antioxidants to protect hair from environmental aggressors.

Glycerin, Water/Aqua/Eau, Sodium Cocoyl Isethionate, Sodium Cocoyl Methyl Isethionate, Sodium Lauroyl Sarcosinate, Saccharomyces/Rice Ferment Filtrate, Citric Acid, Capryloyl/Caproyl Methyl Glucamide, Coconut Acid, Lauroyl/Myristoyl Methyl Glucamide, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Hydrolyzed Rice Protein, Rice Bran Oil/Hydrogenated Rice Bran Oil Esters, Selaginella Lepidophylla Extract, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lactobacillus Ferment, Panthenol, Argania Spinosa Kernel Oil, Saccharina Longicruris Extract, Ceramide NP, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Rosa Canina Seed Oil, Biotin, Oryza Sativa (Rice) Bran Water, Pentylene Glycol, Sodium Isethionate, Potassium Sorbate, Sodium Benzoate, Fragrance (Parfum), Caprylhydroxamic Acid, Benzyl Alcohol.

Suggested Usage:
-Apply a small amount* of concentrate to hands.
-Add water and mix in hands to build a lather.
-Apply directly to wet hair and massage in from root to tip, adding more water if needed.
-Rinse out.
-Follow with Rice Water Protein + Moisture Strengthening Treatment (sold separately).
-For best results, use once per week.

*Usage amount will vary based on hair thickness, length, and texture:
-For short hair, use one pea size.
-For medium hair, use two pea sizes.
-For long hair, use three pea sizes.
-Packaging has a dosage indicator on the tube.