Explore the profound influence of media on public perception with 'Setting the Agenda,' a pivotal textbook that dives into agenda-setting theory. This third edition, enriched by experts Maxwell McCombs and Sebastián Valenzuela, meticulously analyzes how news media shapes public discourse around critical issues, making it essential for students in media, communications, and political studies. With 248 pages of in-depth content, this book offers insights into the sources of media agendas, their psychological impacts, and the resulting behaviors and attitudes within society. Discover updated discussions on network agenda setting and a comprehensive exploration of social media's evolving role in public affairs, providing a modern lens on agenda-setting dynamics. A foreword by the founding theorists of agenda-setting, Donald L. Shaw and David H. Weaver, enhances the academic rigor of this edition, making it a must-read for scholars and practitioners alike. Dive deep into the mechanics behind news media's power and understand how it drives public attention and action across various platforms. Whether you're engaging with communications theory or delving into the practical implications of media influence, 'Setting the Agenda' is your key to navigating these complexities. *Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.*

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781509535804
Year: 2020
Publisher: John Wiley & Sons (UK)
Pages: 248


Description:


News media strongly influence how we picture public affairs across the world, playing a significant and sometimes controversial role in determining which topics are at the centre of public attention and actionSetting the Agenda, first published in 2004, has become the go-to textbook on this crucial topic.


In this timely third edition, Maxwell McCombs “ a pioneer of agenda-setting research “ and Sebastián Valenzuela “ a senior scholar of agenda setting in Latin America “ have expanded and updated the book for a new generation of students. In describing the media's influence on what we think about and how we think about it, Setting the Agenda also examines the sources of media agendas, the psychological explanation for their impact on the public agenda, and their consequences for attitudes, opinions and behaviours. New to this edition is a discussion of agenda setting in the widened media landscape, including a full chapter on network agenda setting and a lengthened presentation on agenda melding. The book also contains expanded material on social media and the role of agenda setting beyond the realm of public affairs, as well as a foreword from Donald L. Shaw and David H. Weaver, the co-founders of agenda-setting theory.
This exciting new edition is an invaluable source for students of media, communications and politics, as well as those interested in the role of news in shaping and directing public opinion.