A rich cream shampoo with a lightweight foaming formula that gently and effectively cleanses hair with a luxurious lather. Formulated with our Metal Purifier technology, this shampoo detoxifies and rebuilds heat- and bleach-damaged hair inside and out, leaving it looking healthy, shiny and smooth.

Haircare Benefits:

• Formulated with Metal Purifier technology to purify and detox hair from metals

• Gently prepares hair for further repair treatment and care routine

Formulation Highlights:

• Patented technology* with AHA and Omega-9 to strengthen and rebuild the hair inside and out

• Lightweight cream formula for luxurious foaming—lavish texture and luxurious scent

• For all hair types

• Dermatologically tested

• Vegan / Formulated without animal derived ingredients

• Color safe 

• Committed to no animal testing**

*when used as part of the ULTIMATE REPAIR regimen
**Wella company is a member in International Collaboration on Cosmetics Safety