Explore the critically acclaimed second edition of **Gender and Popular Culture**, a comprehensive analysis of how popular culture influences the construction of gendered identities in today's society. This brand new edition, published by John Wiley & Sons in 2020, spans 300 pages and delves into a variety of cultural forms, including popular music, social media, television, and magazines. By combining primary and secondary research, authors Milestone and Meyer present essential theories and concepts in gender studies in an engaging and accessible manner.

The book addresses contemporary issues such as the #MeToo movement, the impact of social media on perceptions of femininity and masculinity, and discourses surrounding binge drinking among women. A notable addition in this revised edition is a new chapter dedicated to digital culture, which investigates the interplay between digital platforms and evolving gender identities and activism. Furthermore, updated chapters cover the Fourth Wave Women's Movement, audience engagement, prosumers, and the ongoing shifts within media culture.

**Gender and Popular Culture** serves as an indispensable textbook for students studying gender studies, media and communication, and popular culture, providing invaluable insights into the ever-changing landscape of gender representation.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9780745698274
Year: 2020
Publisher: John Wiley & Sons (UK)
Pages: 300


Description:
This fully updated second edition of Gender and Popular Culture examines the role of popular culture in the construction of gendered identities in contemporary society. It draws on a wide range of cultural forms “ including popular music, social media, television and magazines “ to illustrate how femininity and masculinity are produced, represented, used and consumedBlending primary and secondary research, Milestone and Meyer introduce key theories and concepts in gender studies and popular culture, which are made accessible and interesting through their application to topical examples such as the #MeToo campaign, intensive mothering and social media, discourses about women and binge drinking, and gender and popular musicIncluded in this revised edition is a new chapter on digital culture, examining the connection between digital platforms and gender identities, relations and activism, as well as a new chapter on cultural work in digital contexts. All chapters have been updated to acknowledge recent changes in gender images and relations as well as media culture. Additionally, there is new material on the Fourth Wave Women's Movement, audiences and prosumers, and the role of social mediaGender and Popular Culture is the go-to textbook for students of gender studies, media and communication, and popular culture.