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Product Strategy for High Technology Companies
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Product Strategy for High Technology CompaniesOne of the key determinants of success for today's high technology companies is product strategy and this guide continues to be the only book on product strategy written specifically for the 21st century high tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple plus a new focus on growth strategies and on Internet businesses define how high tech companies can use product strategy and product platform
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One of the key determinants of success for today's high-technology companies is product strategy--and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple--plus a new focus on growth strategies and on Internet businesses--define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 11/02/2000
ISBN: 9780071362467
Pages: 400
Weight: 1.56lbs
Size: 9.32h x 6.30w x 1.27d
Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 11/02/2000
ISBN: 9780071362467
Pages: 400
Weight: 1.56lbs
Size: 9.32h x 6.30w x 1.27d
Product Strategy for High Technology Companies
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54262246126
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