Dive into the transformative world of Global Media Studies, a vital resource for anyone interested in understanding the complexities of media on a global scale. Authored by Toby Miller and Marwan M. Kraidy, this brand-new textbook breaks down barriers by integrating insights from diverse cultures, institutions, and discourses. The ISBN 9780745644325 provides easy reference, while the book's 256 pages offer in-depth analyses of pivotal topics such as political economy, global policymaking, cultural imperialism, and the influence of US media across various regions including Europe, Latin America, and the Arab world. Users will appreciate the new methodologies presented within, particularly the unique approach to textual analysis centered around reality television and comprehensive models of audience research. This forward-thinking textbook is ideal for students and professionals looking to explore media’s role in shaping global narratives. Please note: Shipping for this item is free. Allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9780745644325
Year: 2016
Publisher: John Wiley & Sons (UK)
Pages: 256


Description:
Global Media Studies is unique in its coverage of places, peoples, institutions, and discourses. Toby Miller and Marwan M. Kraidy provide a comprehensive how-to guide to the study of media, going far beyond the established English-language literature and drawing on the best methods and research from around the world. They look at political economy, global policymaking and governance, and the past and present manifestations of cultural imperialism.

In addition to providing a survey of the field, the book introduces a new form of textual analysis, with a special focus on reality television, as well as models of audience research. The authors include original analyses of the US, European, Latin American, and Arab worlds, and case studies of mobile telephony, the impact of US media, and reality television.

This original and uniquely global textbook will be an essential resource for students of global media and international communication.