Discover the groundbreaking insights into the evolving relationship between commerce and art with this essential guide, '10 Corso Como: Conceptual Art and Commerce'. This 2018 publication from John Wiley & Sons delves into the transformative spaces that redefine art consumption and display in today's globalized society. This brand new book, featuring 140 pages of illuminating content, highlights the emergence of concept stores like 10 Corso Como in Milan, which challenges traditional distinctions between art and commerce. It examines how these innovative retail environments serve as new modes of cultural exhibition. Carla Sozzani’s vision has transcended geographical boundaries, influencing landscapes in Seoul, Beijing, Shanghai, and New York, as the concept store becomes a pivotal player in 21st-century consumer culture. Enthusiasts of art, fashion, and museum studies will find value in this philosophical inquiry, as it redefines categories that have shaped modern life. Perfect for collectors, students, and practitioners, this book is an invaluable resource for understanding today's commercial art landscape. By exploring these dynamics, readers gain a deeper appreciation for how art is consumed and appreciated in a world where traditional divides are rapidly diminishing. Order now and explore the compelling intersection of retail and artistic expression. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781509533053
Year: 2018
Publisher: John Wiley & Sons (UK)
Pages: 140


Description:


Throughout modernity there has been a clear divide between art and commerce. Objects could either be consumed as commerce or contemplated as art. Today, as museums are facing increasing financial pressure and as stores have become inventive locations for new modes of display, this clear divide has begun to dissolve.


There is one place that represents a key stage in this evolution: 10 Corso Como. It was founded in Milan, at that very address, by fashion editor Carla Sozzani and has since expanded to Seoul, Beijing, Shanghai, and New York. The name śconcept storeť, which has now spread across our globalized world, was originally coined to describe this new form.


This book is the first philosophical inquiry into this new form of store and it sheds new light on how categories that have governed our modern lives, such as commerce, art, fashion, and museum, are being redefined today.