Most webshops measure about 80% of their sales in Google Analytics 4 (GA4), due to ad blockers, not loading thank-you pages, etc.With Mellie you send all 100% of your orders directly from Shopify to GA4 and Meta (server-side tracking), so you never miss a purchase event. All parameters are sent along with the orders, so you can see exactly which campaign, source and medium have led to the conversion. Mellie uses the best practices, thus all orders immediately appear correctly in your reports.