The Promise of Hope bottling is a very special release: A full 20 dollars from the sale of each bottle will go to the ALS Association for ALS research. The total proceeds raised for the Association should total more than $250,000 when the whiskey sells out (which, as usual, it will).

As for the spirit, it is the first single barrel bottling in the Parker’s Heritage Collection series, which is now on its 7th annual release. This year, Parker is keeping things simple. Mr. Beam has selected 100 favorite barrels from Heaven Hills’ inventory in the company’s Deatsville warehouse, from the top tiers of Rickhouse EE (you know Rickhouse EE, right?). The whiskey is 10 years old, non-chill-filtered, and bottled at 96 proof, Parker’s preferred strength. Note that although this is single-barrel whiskey, the bottles are not being individually numbered with a barrel identifier.