Unlock your potential with *Crossing the Chasm*, the essential guide for navigating the high-tech marketing landscape. Written by renowned marketing expert Geoffrey Moore, this invaluable resource is designed for entrepreneurs, business leaders, and innovators eager to understand the dynamics of technology adoption. With its comprehensive insights, this book teaches how to effectively bridge the gap between early adopters and the mainstream market. Explore revolutionary concepts that redefine marketing strategies in the tech industry. The latest edition also embraces modern trends, providing updated perspectives on the Internet and World Wide Web, making it a must-read for today's digital pioneers. Dive into this 240-page guide, where you will discover practical tools and real-world examples that can help propel your product to success. Perfect for startups and established companies alike, *Crossing the Chasm* remains the go-to manual for anyone involved in the high-tech sector. Don’t miss your chance to enhance your marketing knowledge and achieve unprecedented growth in a competitive landscape. NOTE: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9781841120638. Year: 1998. Publisher: John Wiley & Sons (UK). Pages: 240.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781841120638
Year: 1998
Publisher: John Wiley & Sons (UK)
Pages: 240


Description:
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.