Discover the essential read for students and scholars alike, *A Social History of the Media*. This bestselling classic has established itself as a pivotal work in understanding the evolution of communication media within their social and cultural contexts. The fourth edition, freshly updated for 2020, dives deep into the latest developments in media studies, ensuring that readers remain informed on the dynamic world of media history. Featuring a newly expanded introduction, this edition captures a broad spectrum of secondary literature and theoretical frameworks that enrich the study of media. Most notably, the new eighth chapter addresses the revolutionary advancements in media during the twenty-first century, highlighting the critical rise of social media, participatory media, and their integration into our daily lives. Delve into a comprehensive overview that transcends technological determinism and simplistic narratives of progress, and instead, appreciate the complex histories surrounding our communication systems. Perfect for academic courses, research, or personal enrichment, *A Social History of the Media* is indispensable for anyone eager to understand the intricate landscape of media today. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9781509533725. Year: 2020. Publisher: John Wiley & Sons (UK). Pages: 360.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781509533725
Year: 2020
Publisher: John Wiley & Sons (UK)
Pages: 360


Description:
The first three editions of this bestselling book have established A Social History of the Media as a classic, providing a masterful overview of communication media and of the social and cultural contexts within which they emerged and evolved over time.This fourth edition has been revised and updated throughout to reflect the latest developments in the field. Additionally, an expanded introduction explores the wide range of secondary literature and theory that inform the study of media history today, and a new eighth chapter surveys the revolutionary media developments of the twenty-first century, including in particular the rise of social and participatory media and the penetration of these technologies into every sphere of social and private life.Avoiding technological determinism and rejecting assumptions of straightforward evolutionary progress, this book brings out the rich and varied histories of communication media. In an age of fast-paced media developments, a thorough understanding of media history is more important than ever, and this text will continue to be the first choice for students and scholars across the world.